Color Balance Purple Shampoo
Stay true to your color with Joico's color balance purple shampoo for long lasting, vibrant color while protecting your hair's natural health. Perfect choice for blonde's, this unique color correcting formula preserves the cool tone in your hair and keeps brassiness at bay.
Massage into wet hair and allow the shampoo to absorb for 3-5 minutes, then rinse. Repeat the process weekly or as needed, alternating with your regular shampoo.